In this article, I explain the strengths, weaknesses, opportunities, and threats — also known as a SWOT analysis — behind the furniture retailer, IKEA. IKEA is well-known around the world for being that Swedish company offering inexpensive products for your home. It’s a staple for people with lower income who still desire design, but at a lower cost. And although this is … [Read more...] about SWOT Analysis of IKEA: What’s the Brand’s True Strength?
SWOT Analysis
SWOT Analysis of PepsiCo: Industry domination with a massive portfolio
PepsiCo has dozens of products under their belt. You can buy these products here in the United States or venture across the world and grab a bottle in Japan. So, anyone who hasn’t heard of the PepsiCo brand has likely been living under a rock. This SWOT analysis of PepsiCo examines what the company does well, what it’s falling behind on, and what this will mean for the … [Read more...] about SWOT Analysis of PepsiCo: Industry domination with a massive portfolio
SWOT Analysis of the Cannabis Industry: A booming market still in the grey area
A few years ago, any discussion of cannabis — also known as marijuana, weed, and pot — were to be kept under wraps. If you sold it, don’t mention it. And if you use it, keep it to yourself. That was the reality of marijuana usage until recently. Now, states like California, Colorado, Alaska, and Washington offer legal marijuana. Canada also recently legalized the consumption … [Read more...] about SWOT Analysis of the Cannabis Industry: A booming market still in the grey area
SWOT Analysis of Bitcoin: Do strengths outweigh its weaknesses?
Is Bitcoin a scam? This question remains in the minds of anyone who first learns about cryptocurrency. How can there be a currency where the value is decided by the people, rather than an institution? Who should invest into it? How does it even work? And most importantly: Do people really make money off Bitcoin or is it all a bunch of hearsay? All of these questions are … [Read more...] about SWOT Analysis of Bitcoin: Do strengths outweigh its weaknesses?
SWOT Analysis of LED Smart Lights: Fighting the traditional light bulb industry
Smart lighting. It gives you greater control of the lighting in your household. Consider this: You could change the color and intensity with a click of a button on your smartphone. You could set up motion sensors to detect when you’re in a room and then tune them to automatically shut off when you’re not. All of this is possible with smart lighting. Smart lighting is a … [Read more...] about SWOT Analysis of LED Smart Lights: Fighting the traditional light bulb industry
SWOT Analysis of Burger King: Is the fast food industry saturated?
Burger King is a fast food restaurant now available on demand. Here in the West, you can order your food through an app. Or have a third party deliver the food directly to your door. There’s at least one joint in more than 100 countries. But it’s not the only fast food restaurant. In fact, the industry is drowning in saturation. Many other big names, like McDonald’s, offer … [Read more...] about SWOT Analysis of Burger King: Is the fast food industry saturated?
SWOT Analysis of BMW: Is brand loyalty enough to sell cars?
Since 1916, Bayerische Motoren Werke (BMW) has been one of the leading luxury brands of vehicles on the market. It’s available in more than 150 countries and relies heavily on brand loyalty to sell units. But their wealth might have an end. Especially as BMW’s soars into debt and as consumers shift from luxury driving to more practical, inexpensive options. And thanks to … [Read more...] about SWOT Analysis of BMW: Is brand loyalty enough to sell cars?
SWOT Analysis for a Construction Company: Differences between success and failure
Where would our cities be without construction companies? They build our homes. Smooth our streets. Fix our cracked sidewalks. In most major cities, you can’t turn the block without seeing a construction crew working. Clearly, the construction industry is in need right now. But the need doesn’t guarantee financial growth. For any business, it only takes a few poor … [Read more...] about SWOT Analysis for a Construction Company: Differences between success and failure
SWOT Analysis of Airbnb: Is its business model flawed?
Airbnb connects travelers from all over the world with local hosts. As a traveler or guest, you browse through Airbnb’s extensive catalogue of listings. Then you select a room that fits your mood. The host is paid for offering a space for resting and relaxation, much like a hotel. Except the guests get a unique, inexpensive experience that hotels can only struggle to compete … [Read more...] about SWOT Analysis of Airbnb: Is its business model flawed?
5 Surprising Disadvantages of SWOT Analysis
SWOT analysis is beloved. It’s touted for bringing quick insights. You don’t need data (although you should have it). You don’t need to hunch over your desk until your shoulders throb and your hand cramps. Any information you uncover may be used immediately to reach your goals. If you so choose. So, what’s not to like? Well, a few things, actually. SWOT analysis may … [Read more...] about 5 Surprising Disadvantages of SWOT Analysis