A marketing plan outlines your marketing strategy. It’s a comprehensive guide explaining what your company offers and how to meet specific goals. Anyone should be able to pick up your marketing plan and understand the following: What your business does Who your company serves What services or products offered The value of your products How the product is … [Read more...] about Never Forget to Answer These Questions When Writing Your Marketing Plan
We often hear about two types of plans: a business plan and a marketing plan. A business plan comprises data about the company. It includes mission statements, goals, and how objectives will be met. While a marketing plan focuses primarily on outreach methods, budget, and target markets — often backed by data and analytics. Have you wondered whether a marketing plan is a … [Read more...] about Do You Really Need a Marketing Plan?
All businesses should use a marketing plan. It is a document that outlines marketing tactics and opportunities. They usually specify: Business goals Timeframe Actionable steps Costs & expenses Don’t view a marketing plan as a linear document. It’s evolving and changing as the business grows. Tactics may be eliminated. Timelines may be extended. And the … [Read more...] about What is a Marketing Plan and Why Companies should have one
A marketing plan is used to identify current objectives and specific information about your industry. This often starts with an executive summary, target market information, marketing goals, budgeting and financial responsibilities. What more to add depends specifically on your industry and history of business. Which brings the question: when writing your own marketing plan, … [Read more...] about Should You Follow a Marketing Plan Example?
Marketing plans delve into mission statements, financial obligations, target market, industry lifecycles...and that’s just the rough draft. They provide an overview of your company's current systems and projected goals. How in-depth depends on what you want and the amount of information to include. That said, people turn to a pre-existing marketing sample to draft their own … [Read more...] about Is There a One-Size Fits All Sample Marketing Plan?
A great marketing plan highlights objectives, the budget, and how you intend to sell your product. Online marketing is a prominent method because it allows companies to reach more of their target market easier. An issue with this, though, is marketers and companies tend to concentrate on vanity metrics rather than impressions and engagement percentages. What does engagement … [Read more...] about Engagement is a Key Metric to Include In Your Marketing Plan
A GAP analysis helps to bridge the gap between the current state and the future state in your business. The future state (results) should show a positive change. Here is what every successful GAP analysis template should have. It’s nothing too complex, and it’ll help your firm go from Point A to Point B (positive change) easier. Step 1. Detail your current situation and … [Read more...] about How to Write a Proper GAP Analysis Template
Every marketing plan needs a template to ensure every important aspect has been accounted for. It doesn’t need to be complicated, but it does need to be specific. Here’s a template to follow as you create your own marketing plan. 1. Describe your USP simply Your USP — or Unique Selling Proposition — is what sets your company and your products apart from your competition. … [Read more...] about Marketing Plan Template: What Needs to Be Included
A marketing plan is required to attract new and existing customers. It’s used to pave a path toward profits. To continue running a successful business, your marketing plan needs to be direct, concise, and responsive. And for that, your marketing plan needs to include these 4 parts. 1. Analyze the company and set goals You need a clear understanding where the company is in … [Read more...] about How to Create a Marketing Plan
Concise marketing plans use strategies to drive more traffic, convert sales, increase engagement, and build relationships with customers. In the end, they either meet company goals or don’t. To meet -- or better yet, exceed -- those goals, implement the principles of SWOT into your marketing plan. By determining the strengths, weaknesses, opportunities and threats in your … [Read more...] about Applying SWOT Analysis in Your Marketing Plan