• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

PESTLE Analysis

SWOT and Business Analysis Tools

  • PEST Analysis
    • What is PESTLE Analysis?
    • How to Do a PEST Analysis
    • PESTLE Analysis Templates
    • ALL PEST Articles
  • SWOT Analysis
    • What is a SWOT Analysis?
    • How to Do a SWOT Analysis
    • SWOT Analysis Templates
    • SWOT Analysis Examples
    • ALL SWOT Articles
  • Business Analysis
    • PESTEL Analysis
    • STEEP Analysis
    • Marketing Analysis
    • Environmental Analysis
    • Porter’s 5 Forces Analysis
    • VRIO Analysis
    • Outlier Analysis
    • BCG Matrix
    • Marketing Mix
    • Horizontal Integration
  • Students
  • Entrepreneurs

marketing plan

Should You Use SWOT Analysis in Your Marketing Plan?

Jun 20, 2019 by Kiesha Frue

use-swot-analysis-in-marketing-plan

Ever seen a marketing plan with SWOT analysis included? It may have confused you a bit. You may not see the importance of doing an entire analysis just for marketing. But here’s the thing: by not including SWOT analysis into your marketing plan, you’re setting yourself up for failure. The analysis helps you understand the crucial internal and external elements that will … [Read more...] about Should You Use SWOT Analysis in Your Marketing Plan?

Filed Under: SWOT Analysis, Entrepreneurship, Marketing Tagged With: business planning, marketing plan, SWOT, SWOT analysis in marketing plan

Never Forget to Answer These Questions When Writing Your Marketing Plan

Sep 21, 2017 by Kiesha Frue

What is a Marketing Plan?

A marketing plan outlines your marketing strategy. It’s a comprehensive guide explaining what your company offers and how to meet specific goals. Anyone should be able to pick up your marketing plan and understand the following: What your business does Who your company serves What services or products offered The value of your products How the product is … [Read more...] about Never Forget to Answer These Questions When Writing Your Marketing Plan

Filed Under: Marketing Tagged With: 4 ps of marketing, marketing plan, writing marketing plan

Do You Really Need a Marketing Plan?

Jul 10, 2017 by Kiesha Frue

do-you-really-need-a-marketing-plan

We often hear about two types of plans: a business plan and a marketing plan. A business plan comprises data about the company. It includes mission statements, goals, and how objectives will be met. While a marketing plan focuses primarily on outreach methods, budget, and target markets — often backed by data and analytics. Have you wondered whether a marketing plan is a … [Read more...] about Do You Really Need a Marketing Plan?

Filed Under: Marketing Tagged With: marketing plan

What is a Marketing Plan and Why Companies should have one

May 17, 2017 by Kiesha Frue

What is a Marketing Plan?

All businesses should use a marketing plan. It is a document that outlines marketing tactics and opportunities. They usually specify: Business goals Timeframe Actionable steps Costs & expenses Don’t view a marketing plan as a linear document. It’s evolving and changing as the business grows. Tactics may be eliminated. Timelines may be extended. And the … [Read more...] about What is a Marketing Plan and Why Companies should have one

Filed Under: Marketing Tagged With: marketing plan, marketing strategy, target market, what is marketing plan

Should You Follow a Marketing Plan Example?

Oct 26, 2016 by Kiesha Frue

marketing-plan-example

A marketing plan is used to identify current objectives and specific information about your industry. This often starts with an executive summary, target market information, marketing goals, budgeting and financial responsibilities. What more to add depends specifically on your industry and history of business. Which brings the question: when writing your own marketing plan, … [Read more...] about Should You Follow a Marketing Plan Example?

Filed Under: Marketing Tagged With: marketing plan, marketing plan example

Is There a One-Size Fits All Sample Marketing Plan?

Oct 24, 2016 by Kiesha Frue

sample-marketing-plan

Marketing plans delve into mission statements, financial obligations, target market, industry lifecycles...and that’s just the rough draft. They provide an overview of your company's current systems and projected goals. How in-depth depends on what you want and the amount of information to include. That said, people turn to a pre-existing marketing sample to draft their own … [Read more...] about Is There a One-Size Fits All Sample Marketing Plan?

Filed Under: Marketing Tagged With: Houghton Mifflin Company, marketing plan, Palo Alto Software, sample marketing plan

Engagement is a Key Metric to Include In Your Marketing Plan

Oct 17, 2016 by Kiesha Frue

marketing-plan

A great marketing plan highlights objectives, the budget, and how you intend to sell your product. Online marketing is a prominent method because it allows companies to reach more of their target market easier. An issue with this, though, is marketers and companies tend to concentrate on vanity metrics rather than impressions and engagement percentages. What does engagement … [Read more...] about Engagement is a Key Metric to Include In Your Marketing Plan

Filed Under: Marketing Tagged With: engagement, marketing plan, online marketing

How to Write a Proper GAP Analysis Template

Sep 1, 2016 by Kiesha Frue

gap-analysis-template

A GAP analysis helps to bridge the gap between the current state and the future state in your business. The future state (results) should show a positive change. Here is what every successful GAP analysis template should have. It’s nothing too complex, and it’ll help your firm go from Point A to Point B (positive change) easier. Step 1. Detail your current situation and … [Read more...] about How to Write a Proper GAP Analysis Template

Filed Under: Business Tagged With: business analysis, GAP analysis, GAP analysis template, marketing analysis, marketing plan

Marketing Plan Template: What Needs to Be Included

Aug 25, 2016 by Kiesha Frue

marketing-plan-template

Every marketing plan needs a template to ensure every important aspect has been accounted for. It doesn’t need to be complicated, but it does need to be specific. Here’s a template to follow as you create your own marketing plan. 1. Describe your USP simply Your USP — or Unique Selling Proposition — is what sets your company and your products apart from your competition. … [Read more...] about Marketing Plan Template: What Needs to Be Included

Filed Under: Marketing Tagged With: marketing goals, marketing plan, marketing plan template, marketing templates

How to Create a Marketing Plan

Aug 18, 2016 by Kiesha Frue

how-to-create-marketing-plan

A marketing plan is required to attract new and existing customers. It’s used to pave a path toward profits. To continue running a successful business, your marketing plan needs to be direct, concise, and responsive. And for that, your marketing plan needs to include these 4 parts. 1. Analyze the company and set goals You need a clear understanding where the company is in … [Read more...] about How to Create a Marketing Plan

Filed Under: Marketing Tagged With: budget, how to create a marketing plan, marketing plan, marketing strategy

Next Page »

Primary Sidebar

About PESTLEanalysis.com

PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors.

PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneurs, and students alike.

what-is-pestle-analysis

What is PESTLE Analysis? An Important Business Analysis Tool

What is PESTLE Analysis? PESTLE analysis, which is sometimes referred to as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service, etc. So, if

Latest Articles

mistakes-entrepreneurs-make-and-how-to-avoid-them-success

Mistakes Entrepreneurs Make and How to Avoid Them

All successful entrepreneurs have made mistakes at some point, but the rewards of not actually succeeding are rarely talked about.

video-conferencing-business-meeting

Reviews About a Technological Platform for Video Conferences and Chat for Business iMind

iMind is a video conferencing platform for video conferences, meetings, conference calls, and chat for business.

doordash-swot-analysis

DoorDash SWOT Analysis 2022

Our DoorDash SWOT analysis sheds light on some of the internal and external factors that affect the food delivery company, such as strengths and, weaknesses.

Copyright © 2022 · PESTLE Analysis · Powered by WP Engine · Contact · Permissions · Privacy · Sitemap