PESTLE analysis is an extremely powerful tool in the business world. After all, it accounts for the political, economic, sociocultural, technological, legal, and environmental factors which affect or could one day affect your business — in other words, it's an amazingly comprehensive analysis tool. But like with all things, using PESTLE analysis effectively is the key to … [Read more...] about 5 Tips for Effective Use of PESTLE Analysis in the Business World
There are loads of business analysis tools out there, but the PESTEL model, also called PESTEL analysis, is one of our favorites. The PESTEL model is a type of PEST analysis which considers six crucial business factors. The six categories are: Political Economic Sociocultural Technological Environmental Legal Although it may seem simple at first sight, … [Read more...] about What Is the PESTEL Model for Business Analysis?
If you’ve ever searched for a PESTLE analysis, you’ve likely also seen it written as PESTEL. We've got a few examples of these, such as: PESTLE/PESTEL Analysis of Facebook The Quick Guide to PESTEL Analysis Confusing, right? After seeing the variation, you probably have a few questions. Like, is there a difference between the two? Is one version more popular than … [Read more...] about Is It PESTLE or PESTEL Analysis And What It Means
You’ve likely seen Facebook in the news lately. It’s in hot water more often than not. And now, the continuous bad publicity is affecting their stocks and bottom line. See how this social media giant is affected by the six macro-environmental influences in this PESTLE analysis of Facebook. Also read: How to write a PESTLE analysis from scratch Political factors: A … [Read more...] about PESTLE/PESTEL analysis of Facebook: How politics and regulations affect the social media giant
Ford Motors is a popular automobile brand. It offers a line of electric and hybrid electric vehicles. They’ve also invested heavily into the self-driving car market. And they’re driven to make their vehicles more energy efficient. But it's not all sunshine and flowers for the brand. Ford has a history of vehicle malfunctions. They also struggle to maintain high sales in some … [Read more...] about PESTLE/PESTEL Analysis of Ford Motors: Shifting towards Electric Automobiles to Combat Saturation
SONY, a Japanese based business, quickly transformed into one of the leading entertainment companies in the world. If you're on the lookout for video games, consoles, music, laptops, and movies — SONY has it. But even such an influential company has its flaws. For instance, SONY hasn't successfully integrated into every industry (looking at you, tablets). And they face a … [Read more...] about PESTLE Analysis of SONY Corporation: Is brand recognition enough?
Customers in more than 100 countries, walk into Subway for their delicious, healthy options. It’s likely one of the first restaurants to pop into your head when you’re craving something low-calorie, easy, and healthy for dinner. The company boasts their vast selection of fresh, healthy meats and bread. Their slogan is “eat fresh” after all. And health-conscious customers … [Read more...] about PESTLE/PESTEL Analysis of Subway Restaurants
The retail industry is everywhere. Literally. You don’t have to walk down the street to your favorite shop anymore. Just turn on your smartphone and start shopping online. With the help of technology, retail is one of those industries that can survive post-economic destruction. It’s always there, even when buyers don’t have the funds to buy their products. But just like … [Read more...] about PESTEL/PESTLE Analysis of The Retail Industry
IKEA, a Swedish-based brand, offers lavish home decor and furniture at low prices. Stores are open worldwide, offering a range of products. Some you can find in every location; others are culturally specific. As a brand, IKEA is complicated. It’s a one-stop-shop for all your household needs. It’s also routinely in the news. Sometimes, it’s for cultural insensitivity. Other … [Read more...] about PESTLE Analysis of IKEA
We talk about PESTLE analysis a fair amount here. It’s a fantastic method of understanding how six factors affect a business or project. These six factors include: Political Economic Social Technological Legal Environmental The problem is, PESTLE analysis does have its disadvantages. It’s not perfect. Although it’s used primarily as a strategic tool for … [Read more...] about 6 Frustrating Disadvantages of PESTLE Analysis