Every customer is an individual and has different needs and concerns, but one thing that they all have in common is a high bar for excellence in customer experience (CX). Customer experience needs to be the focal point for any brand, no matter what your vertical or product. According to one study, 45% of people say they’ll stop buying a specific brand after as little as 2 … [Read more...] about How BI tools can help build better CX for your target audience
No matter what business you are doing, you know how important your customers are for your business. Social media gives you a chance to interact with them to not just share content but also to bring positive results for your business. Social media provides you with a level playing field to compete against big and established businesses in your chosen niche. If you know the … [Read more...] about How Businesses Can Better Engage Their Target Audience To Produce Positive Results
Many small businesses have tight marketing budgets. There’s literally no room for error. Your money will burn if you’re not smart. Instead of pulling your hair out while you watch your money burn, learn the four ways small businesses tend to waste their marketing budget so you can avoid a similar fate. 1. Your goal is to “build a following.” Small businesses see other … [Read more...] about 4 Surprising Ways Small Businesses Waste Marketing Money
Every product must be desirable. If not, no one will hand over their hard-earned cash for it. Someone who says they’ll buy a product and someone who does are very different; one shows general interest. The other is a customer. In business you either have customers, or you don’t. It’s black and white. If you don’t have customers, you have a hobby. Unless you can: Develop … [Read more...] about How to Make Sure Your New Product Fills a Need
All businesses should use a marketing plan. It is a document that outlines marketing tactics and opportunities. They usually specify: Business goals Timeframe Actionable steps Costs & expenses Don’t view a marketing plan as a linear document. It’s evolving and changing as the business grows. Tactics may be eliminated. Timelines may be extended. And the … [Read more...] about What is a Marketing Plan and Why Companies should have one
Your market analysis will cover your industry, brand competitors, target market, the aim of your business, and the external factors which will directly affect the growth of your business. Here’s why they’re necessary in your market analysis. 1. Industry coverage It goes without saying that you’re expected to know your industry inside and out. Ask plenty of questions and … [Read more...] about What to Include in a Polished Market Analysis
You’re looking to attract online sales. Which means you’ll need to find your online target market. Luckily it’s not too complex — if you know how to get started. So, how do you start the finding process? Those social media channels Social media can’t be overlooked. To find and attract your online target market it requires speaking their language. And while we have Facebook, … [Read more...] about Finding Your Online Target Market
So, you’ve got a killer product, you’ve been carefully marketing it, but the sales just aren’t rolling in. What could possibly be wrong? Targeting. In business and marketing, targeting is the process of selecting your product or service’s target market, and effectively directing your marketing efforts at them. This means picking the right people who will want to buy your … [Read more...] about What Is ‘Targeting’ in Business and Why Does It Matter?