Business Intelligence tools aren’t always thought of as part of customer experience armory, but their use can extend to improving your customer service.
People expect a quick response from businesses on social media. If you’re on social media, it’s better to follow the rules of engagement by being responsive.
Learn the four ways small businesses tend to waste their marketing budget so you can avoid a similar fate.
Someone who says they will buy a product and someone who does are very different; one shows general interest, the other is a customer.
Businesses require planning. A marketing plan gives clarity on where to focus, where expenses are going and projected results.
Your market analysis will cover your industry, brand competitors, target market, aim of your business, and factors affecting the growth of your business.
Online target markets aren’t difficult to manage once you find where they hang out. But you got to get to that step first.
In business, targeting is the process of selecting your product or service’s target market, and effectively directing your marketing efforts at them.