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Clickstream Analysis: Definition, Applications, and How-To Guide

Jul 12, 2020 by Thomas Bush

clickstream-analysis

What Is Clickstream Analysis? In website analytics, a clickstream or click path is the sequence of pages a user visits on a website. Thus, clickstream analysis is simply the process of analyzing what pages a user visits (and in what order) on a website. This allows webmasters to better understand how their website is being used, and where they can make … [Read more...] about Clickstream Analysis: Definition, Applications, and How-To Guide

Filed Under: Business Tagged With: advertising, advertising strategies, analytics, clickstream analysis, google analytics, session analytics, website analysis, website analytics

3 Important Marketing Communication Tools

Jan 23, 2017 by Kiesha Frue

marketing-communication-tools

For people to know your company exists, you need a marketing communication strategy. And marketing communication tools to implement those strategies. If you’re not communicating right, the message gets lost. And if the message is lost, customers can’t see why they need your business to better their lives. Which means no more sales or interaction with them. The top marketing … [Read more...] about 3 Important Marketing Communication Tools

Filed Under: Marketing Tagged With: advertising, communication, communication tools, marketing communication tools, sales, social media

How to Use the Marketing Communication Mix to Boost Business

Dec 5, 2016 by Kiesha Frue

marketing-communication-mix

Take a handful of research and grab these ingredients: Advertising/marketing Personal selling Promotions Public relations and Direct marketing Now throw that into a blender. You've got the makings of the marketing communication mix. Five categories make up this mix. When used correctly, your target market will see the value of your product and services. … [Read more...] about How to Use the Marketing Communication Mix to Boost Business

Filed Under: Marketing Tagged With: advertising, communication mix, direct marketing, marketing communication mix, personal selling

How to Develop a Clear Marketing Campaign

Jul 21, 2016 by Kiesha Frue

marketing-campaign

Every product launch requires a marketing campaign. You can’t just build it, toss it out there, and see profits. Truth is, we’re already drowning in digital noise as is. Don’t add to it. Instead, seek out your customers and pull them into the comforts of your landing pages. Because marketing campaigns create interest for your product. But you need research first. If you go … [Read more...] about How to Develop a Clear Marketing Campaign

Filed Under: Marketing Tagged With: advertising, competitor analysis, marketing campaign, social media

The Quick Guide to Social Marketing

Jul 19, 2016 by Kiesha Frue

social-marketing

Not to be confused with social media marketing, social marketing is the act of changing behaviors of people. For example, smoking cigarettes were once marketed as the “cool” thing to do. So, everyone smoked back then. It wasn’t connected to cancerous diseases until years later. And by that time, it took more marketing efforts to make buyers care. But the health risks are … [Read more...] about The Quick Guide to Social Marketing

Filed Under: Marketing Tagged With: advertising, marketing strategy, social marketing

5 Steps to Better Understand SWOT Marketing Analysis

Jul 14, 2015 by PESTLEanalysis Contributor

swot-marketing

SWOT marketing is when you look at a particular type of company and you focus on the SWOT analysis which includes strengths, weaknesses, opportunities and threats. Your next step is going to be that as you look at these various categories closely. If you are a manager who works in the marketing department, you’re actually going to put down the various types of companies that … [Read more...] about 5 Steps to Better Understand SWOT Marketing Analysis

Filed Under: Marketing, SWOT Analysis Tagged With: advertising, business analysis, Coca Cola, Dominos, opportunities, strengths, threats, Time Warner, weaknesses

What Everyone Should Know About Marketing

Mar 3, 2015 by PESTLEanalysis Contributor

what-everyone-should-know-about-marketing

Marketing is the process of moving all products and services from the concept phase to the consumers. Many think it is about providing value to the customers. It might seem easy to outsiders, but marketing is an important and complicated process. Usually, marketing entails working with the 4 P's. The 4 P’s of marketing are product, price, promotion and place. But, there is … [Read more...] about What Everyone Should Know About Marketing

Filed Under: Marketing Tagged With: advertising, branding, research, selling, success

What Is A Marketing Strategy? An Overview

Dec 5, 2014 by PESTLEanalysis Contributor

what-is-a-marketing-strategy

You cannot achieve success in any area of your life without a strategy. The same is true of marketing. Marketing is not a standalone activity, distinguished from all other aspects of the business. Rather, marketing is a joint effort that involves collaboration from creative, financial, sales, and technical departments. And without a sound marketing plan in place, the cooks will … [Read more...] about What Is A Marketing Strategy? An Overview

Filed Under: Marketing Tagged With: advertising, business analysis, business planning, market analysis, marketing strategy

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About PESTLEanalysis.com

PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors.

PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneurs, and students alike.

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What is PESTLE Analysis? An Important Business Analysis Tool

What is PESTLE Analysis? PESTLE analysis, which is sometimes referred to as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service, etc. So, if

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