What Is Clickstream Analysis? In website analytics, a clickstream or click path is the sequence of pages a user visits on a website. Thus, clickstream analysis is simply the process of analyzing what pages a user visits (and in what order) on a website. This allows webmasters to better understand how their website is being used, and where they can make … [Read more...] about Clickstream Analysis: Definition, Applications, and How-To Guide
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3 Important Marketing Communication Tools
For people to know your company exists, you need a marketing communication strategy. And marketing communication tools to implement those strategies. If you’re not communicating right, the message gets lost. And if the message is lost, customers can’t see why they need your business to better their lives. Which means no more sales or interaction with them. The top marketing … [Read more...] about 3 Important Marketing Communication Tools
How to Use the Marketing Communication Mix to Boost Business
Take a handful of research and grab these ingredients: Advertising/marketing Personal selling Promotions Public relations and Direct marketing Now throw that into a blender. You've got the makings of the marketing communication mix. Five categories make up this mix. When used correctly, your target market will see the value of your product and services. … [Read more...] about How to Use the Marketing Communication Mix to Boost Business
How to Develop a Clear Marketing Campaign
Every product launch requires a marketing campaign. You can’t just build it, toss it out there, and see profits. Truth is, we’re already drowning in digital noise as is. Don’t add to it. Instead, seek out your customers and pull them into the comforts of your landing pages. Because marketing campaigns create interest for your product. But you need research first. If you go … [Read more...] about How to Develop a Clear Marketing Campaign
The Quick Guide to Social Marketing
Not to be confused with social media marketing, social marketing is the act of changing behaviors of people. For example, smoking cigarettes were once marketed as the “cool” thing to do. So, everyone smoked back then. It wasn’t connected to cancerous diseases until years later. And by that time, it took more marketing efforts to make buyers care. But the health risks are … [Read more...] about The Quick Guide to Social Marketing
5 Steps to Better Understand SWOT Marketing Analysis
SWOT marketing is when you look at a particular type of company and you focus on the SWOT analysis which includes strengths, weaknesses, opportunities and threats. Your next step is going to be that as you look at these various categories closely. If you are a manager who works in the marketing department, you’re actually going to put down the various types of companies that … [Read more...] about 5 Steps to Better Understand SWOT Marketing Analysis
What Everyone Should Know About Marketing
Marketing is the process of moving all products and services from the concept phase to the consumers. Many think it is about providing value to the customers. It might seem easy to outsiders, but marketing is an important and complicated process. Usually, marketing entails working with the 4 P's. The 4 P’s of marketing are product, price, promotion and place. But, there is … [Read more...] about What Everyone Should Know About Marketing
What Is A Marketing Strategy? An Overview
You cannot achieve success in any area of your life without a strategy. The same is true of marketing. Marketing is not a standalone activity, distinguished from all other aspects of the business. Rather, marketing is a joint effort that involves collaboration from creative, financial, sales, and technical departments. And without a sound marketing plan in place, the cooks will … [Read more...] about What Is A Marketing Strategy? An Overview