PepsiCo has dozens of products under their belt. You can buy these products here in the United States or venture across the world and grab a bottle in Japan. So, anyone who hasn’t heard of the PepsiCo brand has likely been living under a rock. This SWOT analysis of PepsiCo examines what the company does well, what it’s falling behind on, and what this will mean for the … [Read more...] about PepsiCo SWOT Analysis: Industry Domination with a Massive Portfolio
Customers in more than 100 countries, walk into Subway for their delicious, healthy options. It’s likely one of the first restaurants to pop into your head when you’re craving something low-calorie, easy, and healthy for dinner. The company boasts their vast selection of fresh, healthy meats and bread. Their slogan is “eat fresh” after all. And health-conscious customers … [Read more...] about PESTLE/PESTEL Analysis of Subway Restaurants
Burger King is a fast food restaurant now available on demand. Here in the West, you can order your food through an app. Or have a third party deliver the food directly to your door. There’s at least one joint in more than 100 countries. But it’s not the only fast food restaurant. In fact, the industry is drowning in saturation. Many other big names, like McDonald’s, offer … [Read more...] about SWOT Analysis of Burger King: Is the fast food industry saturated?
The highlight of every kid’s day – taking a trip to McDonald’s. You remember sitting in the back seat, bouncing around, waiting to see those familiar Golden Arches come into view. You couldn’t wait for your Happy Meal because it truly was the source of your joy. And then, once the nuggets were clamoring in your stomach, you’d immediately rip into the toy, hoping it wasn’t … [Read more...] about PEST Analysis of McDonald’s: Which factors affect their future success
It is nothing short of incredible that brands today are achieving an unequivocal victory with top-notch marketing strategies. Beginning from the level of entrepreneurs to ginormous business leaders and trend setters, these strategies are delivering the results. There are several internal and external factors that have an impact on any organization’s environment, which are … [Read more...] about Where and How to Apply PESTLE Analysis in a Marketing Plan
McDonald’s (NYSE: MCD) is the largest and best-known fast food brand in the world. The company has been incredibly successful: by 2015 it operated 36,258 locations in 119 countries and claimed to serve 69 million customers every day. McDonald’s business model is a simple one. It offers a consistent dining experience, quality food and fast service in its locations. Around … [Read more...] about McDonald’s SWOT Analysis: Strengths and Threats
Are you wondering what horizontal integration is and what it has to do with your favorite fast food chains? Chances are you may be a student and learning about this for the first time. You also might be someone who is working on a business idea. Maybe you’ve never heard of horizontal integration, but someone mentioned it and you just love fast food! Either way, we want you … [Read more...] about What is Horizontal Integration? Definition and Examples