As we all know, content marketing is a vital component of any marketing campaign. The coming year is set to bring about many changes to the SEO landscape. Those who are able to detect these changes early will be able to leverage these changes to their advantage. So, with this in mind, what are the major SEO changes that we should be aware of in 2020, and how can we prepare for … [Read more...] about Are You Ready For Disruption? How To Prepare For Major SEO Changes in 2020.
Marketing cost analysis identifies the risks and potential gains in a marketing campaign. The ‘cost’ refers to money, energy and/or time spent on a campaign. The focus is profits and expenses. Specifically, whether it’s financially smart to invest in a new project or to expand upon an existing project. Determining expected costs You need to understand current and expected … [Read more...] about What is Marketing Cost Analysis for a New or Existing Project?
So, you’ve got a killer product, you’ve been carefully marketing it, but the sales just aren’t rolling in. What could possibly be wrong? Targeting. In business and marketing, targeting is the process of selecting your product or service’s target market, and effectively directing your marketing efforts at them. This means picking the right people who will want to buy your … [Read more...] about What Is ‘Targeting’ in Business and Why Does It Matter?
When selling a solution in the form of a product or service, you’ll need a focused digital marketing strategy to find customers to make the sales. Not every marketing method will work for you. Which means you shouldn’t stretch your budget by trying to use them all. What you need to focus on is the channel your customers use and build your campaign there. Take a look at the … [Read more...] about 5 Digital Marketing Methods to Strengthen Your Sales Strategy
Every product launch requires a marketing campaign. You can’t just build it, toss it out there, and see profits. Truth is, we’re already drowning in digital noise as is. Don’t add to it. Instead, seek out your customers and pull them into the comforts of your landing pages. Because marketing campaigns create interest for your product. But you need research first. If you go … [Read more...] about How to Develop a Clear Marketing Campaign