Kiesha Frue
Author Archive

Kiesha Frue

Kiesha Frue is a freelance writer and editor with a love for health, wellness, and entrepreneurship. When she’s not researching into the sunrise, her nose is stuck in the latest (and cheesiest) of fantasy novels.

consumer-behavior
Marketing

For businesses it’s important to learn about consumer behavior. It’ll help you understand your target customer and the purpose of your product.

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what-is-direct-marketing
Marketing

Direct marketing is useful to businesses everywhere. To understand what is direct marketing, let’s look at it from the prospect’s point of view.

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marketing-communication-strategy
Marketing

An effective marketing communication strategy lets customers understand your benefits, keeps repeat customers and builds relationships with suppliers.

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communications-strategy
Marketing

Answering these questions will help you as you create an effective communications strategy. The more detailed, the better your results can be.

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value-chain-analysis-example
Marketing

By using value chain analysis, you give customers the value they need. We’ll look at a value chain analysis example to see how value works & why it works.

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marketing-communication-mix
Marketing

The marketing communication mix keeps customers active, which means more sales for you. How to go about using it? Let’s start.

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competitive-advantage
Business

Competitive advantage is available everywhere. Using analysis helps direct your attention and find which advantages you can exploit for success.

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pest-analysis-template
PEST AnalysisPEST Templates

PEST analysis applies to any industry, idea, or business. In this article, we’ll be giving you a PEST analysis template and an explanation of each section.

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swot-analysis-coca-cola
SWOT AnalysisSWOT Examples

This SWOT analysis of Coca Cola reveals the soft drink company’s strengths. But what about their weaknesses, opportunities, and threats?

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pestle-analysis-of-coca-cola
PEST AnalysisPEST Examples

A short PESTLE analysis of Coca Cola discusses the Political, Economical, Social, Technological, Legal and Environmental factors of the soft drink company.

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